Sometimes a church might seek out a new logo to reflect a growing congregation, to reveal their identity or to simply set them apart from other churches. The First Baptist Church wanted a fresh new look to do just that. This new logo was designed to capture the elements of the church building in a new and simplified stylized form. The brand was implemented across a broad range of materials including the stationery package, social media, and web presence. Their tagline needed to be displayed prominently as well “A sanctuary in the heart of Southeast with a heart to serve.” I believe this new logo will enhance the community and build church brand loyalty.
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