Portfolio

The Laurel Board of Trade is a non-profit organization that has been bringing together Laurel merchants since the early 1960s. One of their main signature events is the Main Street Festival. For this annual event a fun and engaging graphic was created to help update and rebrand the event. The resulting design was applied to a variety of marketing materials for the event: stickers, posters, signage, handbills, and t-shirts. A new packet was also developed to include some of the history behind the event along with a Sponsorship Deck. Also, a series of posters were created to reinforce LBOT’s new rebrand, and to reflect their mission, and values in a fun new way.